Dr. Ellen Goddard is Cooperative Chair in Agricultural Marketing and Business, University of Alberta. She previously worked at the University of Melbourne, Australia and the University of Guelph. Over the past 30 years Professor Goddard’s research has been focused on economic modeling of consumer behaviour in domestic and international markets for food products (particularly meat and other livestock products) for policy analysis purposes. Professor Goddard led a national research network on consumer demand for food for Agriculture and Agri-Food Canada for 10 years up until 2014. Current research includes various aspects of how people (farmers and the public) behave - including responses to food safety incidents, consumer demand for credence attributes, traceability and certification and responses to the introduction of new technologies in agriculture. A common theme in her research is the critical importance of trust - in farmers, in input suppliers, in government, in scientists (and in veterinarians) - in ameliorating public concerns about the use of genetic technologies, antibiotics, hormones and vaccination in both pets and livestock.
We will also be making this seminar available remotely from room 141 using Fuze. If you wish to attend remotely follow this link: https://www.fuzemeeting.com/fuze/18bc389a/31625830. Meeting ID is 316-25-830 for those who already have the Fuze client installed which is preferred. Please mute your mic and cam for the presentation itself. You can unmute the mic and optionally cam if you want to speak to the room.
The poster for this event is attached.
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